Executive Summary
Gross Revenue
$373,550
Net Profit
$106,407
Investor Return
50.0%
Break-Even
56.2%
✅ Target Achieved: Investor return of 50.0%
meets or exceeds the 50% target. Project is financially viable.
Quick Analysis
Investment Recovery
$50,000
of $50,000 invested
DFX Team Profit
$31,407
after investor payout
Total Attendees
1,800
expected attendance
Revenue per Person
$208
average spend
Capacity & Attendance
Range: 60% - 100%
Expected Immersive
270
Expected Concert
1530
Ticket Pricing
Range: $175 - $225
Range: $70 - $100
Range: $125 - $175
Range: $200 - $300
Range: $300 - $400
Other Revenue Streams
Range: $10 - $35
Range: $15 - $40
Range: $25K - $100K
Major Expense Categories
Range: $8K - $20K
Range: $45K - $80K
Range: $20K - $45K
Range: $15K - $40K
Range: $20K - $50K
Range: $12K - $25K
Variable Costs & Contingency
% of total revenue (8% - 18%)
Range: $10K - $25K
Range: $5K - $15K
% of total costs (5% - 15%)
Revenue Summary
Total Gross Revenue
$373,550
All revenue sources combined
Ticket Revenue
$252,550
All ticket types
Other Revenue
$121,000
Merch, bar, sponsorship
Fixed Costs Breakdown
Venue
$12,000
2-3 day rental + utilities
Talent Fees
$60,000
GWAR + support acts
Sound & Lighting
$30,000
Professional concert setup
Projection Technology
$25,000
Immersive mapping system
Set Design & Construction
$30,000
Custom build-out
Permits & Insurance
$15,000
LA licensing + liability
Merchandise Costs
$8,000
Production + shipping
Fixed Costs Subtotal
$180,000
Before marketing & contingency
Variable Costs Breakdown
Marketing & Promotion
$44,826
12% of revenue
Staff & Security
$18,000
Event crew + security team
Variable Costs Subtotal
$62,826
Marketing + staff
Cost Analysis
Before Contingency
$242,826
Fixed + variable costs
Contingency Amount
$19,426
8% safety buffer
Total Project Expenses
$262,252
All costs included
Cost Per Attendee Analysis
Cost Per Person
$146
Total expenses ÷ attendance
Fixed Cost Per Person
$100
Doesn't change with attendance
Variable Cost Per Person
$46
Scales with revenue/attendance
Expense Categories by Priority
Critical (Cannot Reduce)
$75,000
Talent + venue + permits
Important (Limited Flexibility)
$85,000
Sound + projection + set
Flexible (Can Optimize)
$102,252
Marketing + staff + contingency
Vendor Payment Timeline
September 2025: Talent deposits ($30K), Venue deposit ($5K)
January-February 2026: Equipment deposits ($25K), Set design start ($15K)
March-April 2026: Final payments ($125K), Construction completion
May 2026: Event execution costs ($67K), Final settlements
Profit & Loss Summary
Net Profit
$106,407
After all expenses
Investor Payout
$75,000
50% return achieved
DFX Team Profit
$31,407
After investor payout
Sensitivity Analysis
This tab shows how changes in key variables affect profitability. Adjust assumptions in the Assumptions tab to see real-time updates.
Break-Even Attendance
74.5%
Minimum for profitability
Safety Margin
10.5%
Above break-even
Revenue at 75% Attendance
$330,000
Conservative scenario
Revenue at 95% Attendance
$417,000
Optimistic scenario
Quick Scenario Testing
Try these scenarios: Go to the Assumptions tab and test different attendance percentages:
Conservative (75%): Test lower attendance to see minimum viable returns
Realistic (85%): Current baseline projection with solid safety margin
Optimistic (95%): High attendance scenario with maximum returns
Monthly Cash Flow Projection - September 2025 to May 2026
Timeline Update: Investment starts September 2025, Event in May 2026 (8-month preparation period)
| Month | Investment | Pre-Sales | Expenses | Major Payments | Cash Balance |
|---|---|---|---|---|---|
| Sep 2025 | $70,000 | $0 | -$30,500 | IMMEDIATE: Band deposits + venue lock | $39,500 |
| Oct 2025 | $0 | $25,000 | -$8,000 | Marketing launch, venue deposit | $56,500 |
| Nov 2025 | $0 | $35,000 | -$5,000 | Marketing continuation | $86,500 |
| Dec 2025 | $0 | $45,000 | -$7,000 | Holiday push, additional talent | $124,500 |
| Jan 2026 | $0 | $40,000 | -$15,000 | Venue payments, permits | $149,500 |
| Feb 2026 | $0 | $55,000 | -$25,000 | Major talent, set design | $179,500 |
| Mar 2026 | $0 | $60,000 | -$40,000 | Construction begins | $199,500 |
| Apr 2026 | $0 | $45,000 | -$55,000 | Final construction, tech | $189,500 |
| May 2026 | $0 | $25,000 | -$75,000 | Event execution | $139,500 |
| Post-Event | $0 | $50,000 | -$15,000 | Bar/merch, cleanup | $174,500 |